Google is the best known global brand to emerge in decades. This book traces the origins of the company, when two college drop-outs decided to 'change the world' from their garage in California. This updated edition looks at the latest developments and issues facing the company. The Google Story (using logo) is the definitive account of one of the most remarable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-two year old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of over US80 billion. Based on scupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world. But even as it rides high, Google wrestles with difficult challenges in a business that changes at lightning speed. In this fully updated edition of the 2005 title, David A. Vise brings readers fully up to speed on the latest developments and issues facing the company as it continues to expand and innovate while trying to sustain the guiding vision of its founders' mantra: DO NO EVIL? 'If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched The Google Story is for you.' Sunday Telegraph 'If Google were to take on critical faculties as well as its other attributes Vise's book would probably come out on top.' The Times The Google Story is the entertaining and definitive account of the most compelling innovation since the creation of the internet. Used in over 100 countries by more than 65 million users a day, Google is the most well known global brand to emerge in decades. It has become so popular that its name has become a verb. Based on scrupulous research and extraordinary access to the founders of Google, this book takes you inside the creation and growth of a company that has transformed how we access information about everything and everybody. Readers will learn about the amazing network of thousands of computers that store over four billion web documents and which are kept in specially chilled, secretly located rooms. They will discover the creative ways Google makes money while it provides a free service to millions and they will experience something of the world of 'Googleplex', the company's colourful Silicon Valley headquarters, where staff receive free massages at the end of the day. But even as it rides high, Google wrestles with difficult challenges in a busines that changes at lighting speed. Can it continue to compete while sustaining the guiding vision of its founders' mantra: DO NO EVIL?