Web Marketing Guides
Buy guides and books to help with successful Web Marketing from leading book stores like Ebookshoppe and Zavvi
ActionScript for Flash MX
Thoroughly updated to cover the new version of Macromedia Flash - Flash MX - this second edition builds on the strengths of the original book while incorporating changes from this major revision of the software. Updated to cover Flash MX, the newest version of Macromedia Flash, ActionScript for Flash MX: The Definitive Guide , Second Edition is the one book no serious Flash developer should be without. ActionScript is Macromedia's programming language for Flash MX, the popular authoring tool for creating rich internet applications and animations for the Web. With Macromedia's new focus on application development, ActionScript now includes a direct drawing API, loading of external MP3 and JPG files, improved sound control, an extensive set of text formatting tools, complete support for component development using movie clip subclasses, local data storage, accessibility features, and much more. And ActionScript for Flash MX: The Definitive Guide is the most complete, up-to-date reference available for the latest version of this language. Author Colin Moock, one of the most universally respected developers in the Flash community, has added hundreds of new code examples to show new Flash MX techniques in the real world: how to draw circles, save data to disk, convert arrays to onscreen tables, create reusable components, and preload variables, XML, and sounds. The book's language reference alone has nearly doubled from the first edition, with more than 250 new classes, objects, methods, and properties. You'll find exhaustive coverage of dozens of undocumented, under-documented, and mis-documented features. Along with the new material, Colin Moock has meticulously revised the entire text to conform to Flash MX best-coding practices. In particular, objected-oriented programming and the new event model get special attention in light of changes to Flash MX ActionScript. From sending data between two movies to creating getter/setter properties, the new edition of this book demystifies the often-confusing new features of Flash MX, giving developers easy access to its powerful new capabilities. ActionScript for Flash MX: The Definitive Guide is structured so non-programmers can learn how to use ActionScript and programmers can take their skills to new heights. If you are in the market to really learn about the hows and whys of ActionScript, then this is the book for you.
The Google story
Google is the best known global brand to emerge in decades. This book traces the origins of the company, when two college drop-outs decided to 'change the world' from their garage in California. This updated edition looks at the latest developments and issues facing the company. The Google Story (using logo) is the definitive account of one of the most remarable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-two year old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of over US80 billion. Based on scupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world. But even as it rides high, Google wrestles with difficult challenges in a business that changes at lightning speed. In this fully updated edition of the 2005 title, David A. Vise brings readers fully up to speed on the latest developments and issues facing the company as it continues to expand and innovate while trying to sustain the guiding vision of its founders' mantra: DO NO EVIL? 'If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched The Google Story is for you.' Sunday Telegraph 'If Google were to take on critical faculties as well as its other attributes Vise's book would probably come out on top.' The Times The Google Story is the entertaining and definitive account of the most compelling innovation since the creation of the internet. Used in over 100 countries by more than 65 million users a day, Google is the most well known global brand to emerge in decades. It has become so popular that its name has become a verb. Based on scrupulous research and extraordinary access to the founders of Google, this book takes you inside the creation and growth of a company that has transformed how we access information about everything and everybody. Readers will learn about the amazing network of thousands of computers that store over four billion web documents and which are kept in specially chilled, secretly located rooms. They will discover the creative ways Google makes money while it provides a free service to millions and they will experience something of the world of 'Googleplex', the company's colourful Silicon Valley headquarters, where staff receive free massages at the end of the day. But even as it rides high, Google wrestles with difficult challenges in a busines that changes at lighting speed. Can it continue to compete while sustaining the guiding vision of its founders' mantra: DO NO EVIL?
Storey's Guide to Raising Sheep
Suitable for sheep farmers this title offers coverage of breed selection lambing feeding housing pasture maintenance and disease prevention and treatment. It features: guidelines for organic certification; tips and advice on Web marketing and networking; and coverage of rare breeds including photographs.
Storey's Guide to Raising Sheep
Suitable for sheep farmers this title offers coverage of breed selection lambing feeding housing pasture maintenance and disease prevention and treatment. It features: guidelines for organic certification; tips and advice on Web marketing and networking; and coverage of rare breeds including photographs.
Storey's Guide to Raising Sheep
Suitable for sheep farmers this title offers coverage of breed selection lambing feeding housing pasture maintenance and disease prevention and treatment. It features: guidelines for organic certification; tips and advice on Web marketing and networking; and coverage of rare breeds including photographs.
Make a Fortune Promoting Other People's Stuff Online
A guide to planning implementing and managing a successful affiliate business on the Web. It shows how to identify a niche with a huge market research and understand that market and sell the benefits of the products represented.
Food Service Professionals Guide to Restaurant Marketing and Advertising
Intended for food service operators this step-by-step guide to Restaurant Marketing and Advertising includes phone numbers and web sites of the companies discussed.
Make a Fortune Promoting Other People's Stuff Online
A guide to planning implementing and managing a successful affiliate business on the Web. It shows how to identify a niche with a huge market research and understand that market and sell the benefits of the products represented.
Make a Fortune Promoting Other People's Stuff Online
A guide to planning implementing and managing a successful affiliate business on the Web. It shows how to identify a niche with a huge market research and understand that market and sell the benefits of the products represented.
Dreamweaver CS5 For Dummies
A fully updated guide to the leading Web site creation tool Dreamweaver CS5 Dreamweaver holds 90 percent of the market share for professional Web site development software. This popular book which has sold more than 300 000 copies in previous editions is fully updated for the newest version of Dreamweaver.
Food Service Professionals Guide to Restaurant Marketing and Advertising
Intended for food service operators this step-by-step guide to Restaurant Marketing and Advertising includes phone numbers and web sites of the companies discussed.
Food Service Professionals Guide to Restaurant Marketing and Advertising
Intended for food service operators this step-by-step guide to Restaurant Marketing and Advertising includes phone numbers and web sites of the companies discussed.
Dreamweaver CS5 For Dummies
A fully updated guide to the leading Web site creation tool Dreamweaver CS5 Dreamweaver holds 90 percent of the market share for professional Web site development software. This popular book which has sold more than 300 000 copies in previous editions is fully updated for the newest version of Dreamweaver.
Dreamweaver CS5 For Dummies
A fully updated guide to the leading Web site creation tool Dreamweaver CS5 Dreamweaver holds 90 percent of the market share for professional Web site development software. This popular book which has sold more than 300 000 copies in previous editions is fully updated for the newest version of Dreamweaver.
Your Google Game Plan for Success
Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.
Search Engine Optimization
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings and it is often complex and confusing.
Storey's Guide to Raising Sheep
Suitable for sheep farmers, this title offers coverage of breed selection, lambing, feeding, housing, pasture maintenance, and disease prevention and treatment. It features: guidelines for organic certification; tips and advice on Web marketing...
Your Google Game Plan for Success
Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.